Adolph Oderich arrived in Brazil.
Oderich’s long history begins on June 1st, 1879. It was on this date, over a century ago, that the young German, Adolph Oderich, who was 22 years old at the time, landed in Porto Alegre from the city of Wittenburg, at the invitation of an exporting company from Hamburg, to work as a Travelling Salesman. Young Adolph moved to São Sebastião do Caí, got married and had five children: Max, Ernesto, Carlos Henrique, Irene and Irma. He opened a general store in the town and then opened a lard refinement center. The lard’s homogenous and superior standard, sold under the brand Sol, quickly gained notoriety.
With an entrepreneur spirit and demonstrating that he was a great visionary, he nurtured his children with the principle of dynamism and innovation.